G to the Square

Posts Tagged ‘nike

Effects of Viral Videos: the Kobe Bryant jumping a car video

Posted by: Geries Handal on: April 26, 2008

Recently I wrote a post on the Kobe Bryant Jumping over a car video, in addition to other stuff concerning viral videos. As you can see, that video has created some buzz like or not, good or bad, the buzz is there. But when such video, event or “thing” starts to appear as “spoofs” around [...]

Viral videos ads: Nike and a bit more

Posted by: Geries Handal on: April 15, 2008

Viral, real or fake, who cares, at end, they sell, just like sex.
If you think the above phrase is true, then its a good idea you take a step back. Here is why:
If a video creates you the urge to share it, then I ask: “those you make it succeeded?”. Doesn’t matter if they did [...]

Facebook Garage: The Mix Remix

Posted by: Geries Handal on: March 15, 2008

Brit Stakston from JMW Kommunikation, presented on the state of mind companies should have when using the power of Media.

I don’t remember much and I wasn’t taking notes (for some reason) but what I remember she mention is regarding something about not getting what the the media mix was about. They say that [...]


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